Case Analysis on Singapore International Airlines Essay

Apart from my efforts, the conquest of any projects mainly depends on the encouragement and guidelines from numerous others. I build this chance to express my cordially appreciation to those who have been involved in the achievement of completion of this paper. Especially, I would like to take this opportunity to express my sincere gratitude to Professor David T. Methe of Institute of course and Accounting at Kwansei Gakuin Uuiversity for offering me tremendous supposed k right offledge and the opportunity to have analysis on the circumstance of Singapore foreign Airline as the final examination.The analysis process with the everywhereall studies in the course of incarnate strategy offered in this wince semester provides me the opportunity to study the general management and to formulate the perspective of a manager viewing from the corporate level in an organization. Abstract Singapore world(a) Airline (SIA) as described in the case being one of the leading natural e levation air ducts in the international perseverance is facing several private-enterprise(a) issues which are turning its situation with challenges of re define strategies for its competitiveness.This paper testament examine and analyze the case of Singapore International Airline Preparing for Turbulence Ahead. It details with the inwrought and external environment analysis and how SIA strategies keep its success over the past. Finally, recommendations for SIA dealing with its problems and strategies for it to take in which to promote increase its competitiveness as a global player.IntroductionSingapore International Airlines (SIA) as verbalise in the case is being one of the top leading airline companies in the world with healthful records in terms of its operational performance and its profitability history. According to the case, SIA has started its business since the split from Malaysia airline in 1972, and soon after it expanded its service destinations to over 40 cou ntries all over places in the world.The fellowship had developed with nique features that keep itself competitive within its industry which its competitors envied its perfect performances and looking forward to duplicate those features. Although, the SIA had been successfully operated through many decades, it is now facing the full problem of demotivation of employees from severe layoffs due to SARS volcanic eruption and Iraq war in the year 2003 at the preserve time of the case. SIA at this moment is taking serious concern of strategic movement to take in which for it to sustain its competitiveness and its top leading positions in its future.Despites the success experienced by SIA, the company is now facing the challenges of staying competitive in its industry. This paper get out be mainly analyzing the case by defining the background of SIA and its industry with its key factors for success. In assenting to that, the strategies and various resources that SIA used for keeping its competitiveness and how it influences the airline industry depart also discuss on the following. Finally, a few recommendations for possible movements that SIA can take in which further maintain its success will also be given.